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MCLIAO

Founder, MCLIAO-Yihong LIAO

Paris, 2024- present -(Paris / NY, 2018 - present)

developing a fashion styling...

Fashion Marketing & Finance Consultant based in Paris, helping fashion and lifestyle brands scale through e-commerce, retail & wholesale, and start up growth in the EU and North America markets

• E-Commerce & Retail Consultant (New York & Paris, 2022-2023)– Built Shopify stores, managed e-commerce operation, and closed major business deals, generating $20K in sales within two months for a NY fashion concept store startup.

• Retail, Wholesale & E-Commerce Specialist, Kilometre Paris (Paris, 2021) – Managed boutique shop, wholesale sales (MatchesFashion, Bergdorf Goodman), CRM, order processing (Zedonk), and inventory optimization. Led e-commerce growth & digital marketing.

• Business Manager, Videmus Omnia (New York, 2018-2020) – Led product development, built Wix e-shop, wholesale sales, and PR communications. Managed showroom sales, JOOR account, retail partnerships, and brand marketing strategy.

• MBA in Corporate Finance & Marketing (New York) | MSc. Luxury Fashion Business (Paris) – Strong analytical skills and financial expertise to support strategic brand growth, cost control, and operation / supply chain management.

Service Details

Service 1: Fashion & Luxury E-Commerce Consulting

E-commerce Website Building

Platform Setup

Luxury-Focused Web Design & Development

Product Presentation & Merchandising

Checkout & Payment Integration

E-commerce Optimization

Conversion Rate Optimization (CRO)

Luxury SEO & Digital Growth

Sales Funnel & Email Marketing

Paid Advertising & Retargeting

Omnichannel Expansion & Social Commerce

E-commerce Optimization

Conversion Rate Optimization (CRO)

Luxury SEO & Digital Growth

Sales Funnel & Email Marketing

Paid Advertising & Retargeting

Omnichannel Expansion & Social Commerce

Digital Branding & Storytelling Optimization

Brand Identity & High-end E-Commerce Positioning

Luxury Content Strategy & Visual Merchandising

Influencer & Brand Collaboration Strategies

E-commerce Sales Analysis & Strategy

Luxury E-Commerce Performance Audit

Advanced Sales Optimization Strategies

Data-Driven Marketing & Growth Strategy

Service 2: Wholesale & Retail Development Consulting

Wholesale Strategy & Campaign Management

Wholesale Market Entry Strategy

Seasonal Wholesale Campaign Management

Multi-Channel Distribution Planning

Order & Sales Forecasting

Buyer Presentation & Negotiation Support

Wholesale Pitch Deck Creation

Buyer Outreach & Appointment Coordination

Line Sheet & Lookbook Development

Negotiation & Pricing Strategy

Retailer Compliance & Vendor Agreements

Pop-up Retail Concept Planning & Execution

Pop-up Concept Development

Location & Venue Sourcing

Partnership & Sponsorship Outreach

Visual Merchandising & Store Layout

Sales & Customer Experience Strategy

Marketing & PR Support

Product Selection, Inventory Planning & Retail Analytics

Merchandise Curation & Product Assortment Planning

Sell-through & Performance Analysis

Stock Allocation & Inventory Optimization

Pricing & Discount Strategy

Service 3: Fashion Startup Financial Planning & Growth Strategy

Early-stage Startup Business & Financial Planning

Business Model Development & Validation

Go-to-market & Customer Acquisition Strategies

Investment Readiness & Pitch Deck Readiness

Budgeting, Financial Analysis & Profitability Assessment

Startup Budgeting & Cost Management

Pricing, Financial Forecasting & Profitability Analysis

Cash Flow Management & Fund Allocation

Market Entry Strategies For Emerging Brands

Brand Positioning & Differentiation

Wholesale & Multi-brand Retail Expansion

PR & Digital Brand Awareness Growth

International Market Expansion

Growth & Scaling Strategies

Key KPIs Identification

Production Scaling (Supply Chain, Factory Partnerships, MOQ Negotiation)

Sustainable Sourcing Strategies Consulting

Pricing

Notes:

Pricing may vary based on scope, timeline, and client needs. All plans include post-service support and clear deliverables. Custom quotes available for long-term or multi-brand projects.

Why Work with Me

Transparent, Collaborative Approach

Clients appreciate my clear communication, flexible structure, and long-term mindset. Whether you need a one-time launch or an ongoing partner, I meet you where you are.

International Fashion Industry Expertise

Experience in luxury and fashion markets in Paris and New York, with a strong understanding of both European and US retail/e-commerce trends.

Real Experience Across the Fashion Business

From retail, wholesale, and e-commerce to brand development, I’ve worked hands-on with fashion startups and boutique brands, helping them grow and scale with impact.

Strategic + Creative Mindset

I blend business acumen (MBA in Finance & Marketing) with a deep understanding of fashion branding, digital strategy, and consumer behavior — so your growth plan is both data-driven and on-brand.

Tech-Forward & Execution-Oriented

Whether it's a Shopify build, digital optimization, or CRM setup, I don’t just consult — I execute. I build real tools, real strategies, and launch-ready systems.

Tailored Solutions, Not Templates

Your brand isn’t cookie-cutter — and neither are my strategies. I create custom roadmaps and retail/wholesale entry plans based on your unique business goals and audience.

Contact Info

Book a Consultation: Click Here

Phone: +33 06 40 63 16 27

LinkedIn: @hannahyliao