E-Commerce & Retail Consultant
New York & Paris — Built Shopify stores, managed e-commerce operations, and closed major business deals, generating $20K in sales within two months for a NY fashion concept store startup.
FOUNDER · FASHION MARKETING & FINANCE
Yihong LIAO
Fashion Marketing & Finance Consultant based in Paris, helping fashion and lifestyle brands scale through e-commerce, retail & wholesale, and start-up growth in the EU and North America markets.
Paris · NY
MBA · Corporate Finance
Founder, MCLIAO
Paris, 2024–present (Paris / NY, 2018–present). Developing a fashion styling and consulting practice that blends financial discipline with luxury brand storytelling.
MBA in Corporate Finance & Marketing (New York) and MSc. Luxury Fashion Business (Paris) — strong analytical skills and financial expertise to support strategic brand growth, cost control, and operation / supply chain management.
De Nueva York a París
Kilometre Paris
Retail, Wholesale & E-Commerce Specialist — Managed boutique, wholesale sales (MatchesFashion, Bergdorf Goodman), CRM, Zedonk order processing, and inventory optimization. Led e-commerce growth & digital marketing.
Videmus Omnia
Business Manager (New York) — Led product development, built Wix e-shop, wholesale sales, and PR communications. Managed showroom sales, JOOR, retail partnerships, and brand marketing strategy.
MBA + MSc.
MBA in Corporate Finance & Marketing (New York) | MSc. Luxury Fashion Business (Paris). Analytical rigor + fashion fluency to support strategic brand growth and supply-chain management.
Áreas de consultoría
Fashion & Luxury E-Commerce Consulting
E-commerce Website Building
- Platform Setup
- Luxury-Focused Web Design & Development
- Product Presentation & Merchandising
- Checkout & Payment Integration
E-commerce Optimization
- Conversion Rate Optimization (CRO)
- Luxury SEO & Digital Growth
- Sales Funnel & Email Marketing
- Paid Advertising & Retargeting
- Omnichannel Expansion & Social Commerce
Digital Branding & Storytelling Optimization
- Brand Identity & High-end E-Commerce Positioning
- Luxury Content Strategy & Visual Merchandising
- Influencer & Brand Collaboration Strategies
E-commerce Sales Analysis & Strategy
- Luxury E-Commerce Performance Audit
- Advanced Sales Optimization Strategies
- Data-Driven Marketing & Growth Strategy
Wholesale & Retail Development Consulting
Wholesale Strategy & Campaign Management
- Wholesale Market Entry Strategy
- Seasonal Wholesale Campaign Management
- Multi-Channel Distribution Planning
- Order & Sales Forecasting
Buyer Presentation & Negotiation Support
- Wholesale Pitch Deck Creation
- Buyer Outreach & Appointment Coordination
- Line Sheet & Lookbook Development
- Negotiation & Pricing Strategy
- Retailer Compliance & Vendor Agreements
Pop-up Retail Concept Planning & Execution
- Pop-up Concept Development
- Location & Venue Sourcing
- Partnership & Sponsorship Outreach
- Visual Merchandising & Store Layout
- Sales & Customer Experience Strategy
- Marketing & PR Support
Product Selection, Inventory Planning & Retail Analytics
- Merchandise Curation & Product Assortment Planning
- Sell-through & Performance Analysis
- Stock Allocation & Inventory Optimization
- Pricing & Discount Strategy
Fashion Startup Financial Planning & Growth Strategy
Early-stage Startup Business & Financial Planning
- Business Model Development & Validation
- Go-to-market & Customer Acquisition Strategies
- Investment Readiness & Pitch Deck Readiness
Budgeting, Financial Analysis & Profitability Assessment
- Startup Budgeting & Cost Management
- Pricing, Financial Forecasting & Profitability Analysis
- Cash Flow Management & Fund Allocation
Market Entry Strategies for Emerging Brands
- Brand Positioning & Differentiation
- Wholesale & Multi-brand Retail Expansion
- PR & Digital Brand Awareness Growth
- International Market Expansion
Growth & Scaling Strategies
- Key KPIs Identification
- Production Scaling (Supply Chain, Factory Partnerships, MOQ Negotiation)
- Sustainable Sourcing Strategies Consulting
Notas sobre tarifas
- Pricing may vary based on scope, timeline, and client needs.
- All plans include post-service support and clear deliverables.
- Custom quotes available for long-term or multi-brand projects.
Cómo trabajo y por qué funciona
Transparent, collaborative approach
Clear communication, flexible structure, long-term mindset — whether you need a one-time launch or an ongoing partner, I meet you where you are.
International fashion industry expertise
Experience in luxury and fashion markets in Paris and New York with a strong understanding of both European and US retail/e-commerce trends.
Real experience across the fashion business
From retail, wholesale, and e-commerce to brand development — I've worked hands-on with fashion startups and boutique brands, helping them grow with impact.
Strategic + creative mindset
Business acumen (MBA in Finance & Marketing) blended with deep fashion branding, digital strategy and consumer behavior — data-driven and on-brand.
Tech-forward & execution-oriented
Whether it's a Shopify build, digital optimization, or CRM setup — I don't just consult, I execute. Real tools, real strategies, launch-ready systems.
Tailored solutions, not templates
Custom roadmaps and retail/wholesale entry plans built around your unique business goals and audience — never cookie-cutter.
BOOK A CONSULTATION
Book now
Book your consultation now
Drop me a line about your brand and goals — I usually reply within 24 hours.